Market Entry Strategies for the PR China: An Empirical Study on the Beer and Softdrink Industry
By Peter LorscheidThe author examines market entry behaviour in China on the basis of a structured empirical analysis and discusses the crucial issues of a successful entry strategy. Dr. Alexander G. C. Dony promovierte bei Prof. Dr. Emil Brauchlin an der Universitt St. Gallen. Er ist derzeit als Assistant Brand Manager fr Procter & Gamble ttig.
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The author examines market entry behaviour in China on the basis of a structured empirical analysis and discusses the crucial issues of a successful entry strategy. Dr. Alexander G. C. Dony promovierte bei Prof. Dr. Emil Brauchlin an der Universitt St. Gallen. Er ist derzeit als Assistant Brand Manager fr Procter & Gamble ttig.