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EntrepreneurshipInnovation in Luxury Fashion Family Business: Processes and Products Innovation as a Means of Growth cover
THE BOOKSHELF · English

Innovation in Luxury Fashion Family Business: Processes and Products Innovation as a Means of Growth

By Terry L. Anderson
A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector. Elisa Giacosa
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A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector. Elisa Giacosa

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