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Environmental EconomicsWaking the Frog: Solutions for Our Climate Change Paralysis cover
THE BOOKSHELF · English

Waking the Frog: Solutions for Our Climate Change Paralysis

By Bradford S. Gentry
Venture capitalist, entrepreneur, engineer, and philosopher Tom Rand explains why climate disruption might just be our very own pot of hot water. Are we the frog paralyzed in our inaction? In a highly readable account, Rand looks to contemporary psychology, economics, business, and finance to explain our stasis in the face of one of the most fundamental problems of our time. Waking the Frog is as much about solutions as it is an account of our present paralysis. Our ingenuity and technology can both turn down the heat and enable economic oppotunity.
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About this book

Venture capitalist, entrepreneur, engineer, and philosopher Tom Rand explains why climate disruption might just be our very own pot of hot water. Are we the frog paralyzed in our inaction? In a highly readable account, Rand looks to contemporary psychology, economics, business, and finance to explain our stasis in the face of one of the most fundamental problems of our time. Waking the Frog is as much about solutions as it is an account of our present paralysis. Our ingenuity and technology can both turn down the heat and enable economic oppotunity.

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