Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change

A renowned business futurist shows leaders how their companies can adapt, survive, and thrive in times of radical disruption caused by the convergence of economic, technological, and social change. Today's businesses are sailing in stormy waters-financial crises, pandemics, social chaos, trade wars, AI-with the waves getting bigger every day. In the ocean, a collision of waves can create 85-foot walls of water called rogue waves, which can sink a ship in seconds. These rogue waves aren't predictable, but they are forecastable-much like the radical changes that businesses face in our current climate. If you can get ahead of them, you can profit from them. This must-read survival guide from innovation expert and business futurist Jonathan Brill shows leaders how their organizations can navigate these waves, ride out the fiercest of storms, and come out stronger on the other side. Drawing from years of experience as a Fortune 500 executive, advisor, and entrepreneur, Brill gives business leaders a practical action plan to: Capitalize on the 10 economic, technological, and social trends, or waves, most likely to collide and reshape the business world Implement techniques that all managers at any level can use to turn sudden risks into outsized opportunities Create a culture of entrepreneurship and experimentation Learn and scale the leadership skills and processes that will help transform their companies into resilient and adaptable organizations Timely, important, and essential, Rogue Waves equips business leaders with the predictive tools they need to take advantage of randomness, turn chaos into profit, and control their future, so that their companies thrive-while their competitors are washed away. Introduction    Why Business School Strategy Keeps Failing    Why Business Is Broken    Resilience Is Your New Strategy for Growth    A Practitioner as Your Guide    How This Book Is Organized PART I AWARENESS    1 Transforming to Survive in Our Increasingly Volatile World    2 10 Undercurrents Will Cause the Next Rogue Wave PART II Behavior Change    The ROGUE Method    3 R: Reality Test    4 O: Observe Your System    5 G: Generate Your Futures    6 U: Uncouple Your Opportunities from Your Threats    7 E: Experiment PART III CULTURE CHANGE    8 Leading in Stormy Seas Conclusion: Driving Resilient Growth in Your Organization    Phase I: Awareness    Phase II: Behavior Change    Phase III: Culture Change    Phase IV: Resilient Growth Epilogue    How to See Clearly    Winning with a Resilient Growth Strategy Notes Index