The Revenue Engine: Fueling a B2B High Octane Pipeline

Kara Brown, a proven thought leader in the revenue generation space, and founder and CEO of Lead Coverage, shares her unique framework for transforming your revenue engine into a high octane pipeline. No cold calls. No random acts of marketing. No spaghetti against the wall technique. This is a framework that understands the real way to develop a powerful B2B engine that will transform the way you think about your pipeline and marketing. Marketing, the Kara Brown way, is about sharing good news, tracking interest, following upand measuring it all at every step. If you cannot measure ityou have no ROI proof of what works and why. For marketers, this is about measurement that can demonstrate to executive leadership, in collaboration with sales, how the framework in this book generates leads and revenue. The Revenue Engine isnt about vanity metrics or meaningless numbers. Its about showing it worksand having the ability and power, through the framework, to adjust the three Vs of volume, velocity, and value, and how to demonstrate that with actual ROI proof. When marketers can demonstrate that ROI proof and a real understanding of math and measurement, they will earn a seat at the leadership table. For CEOs and leadership, this book is an invaluable inside look at the data and measurement that is available to them with the right kind of marketing leaders insights and understanding. The framework is within these pages. Time to rev up the engine to your high octane B2B pipeline.