The Business Plan Coach: Teach Yourself: Book

By the end of this book you will have an outstanding business plan ready to pitch for investment - Understand your goals and target market - Differentiate your offering - Build a persuasive sales and marketing plan - Put together realistic financials - Get the investment you need Other books help you talk the talk. The Teach Yourself Coach books helps you walk the walk. Who are you? * Anyone writing a business plan, for their own business or as part of their job Where this book take you? * You will have a business plan ready to show to investors or bank managers How does it work? * A combination of practical tried-and-tested advice, and unique interactive exercises When can you do it? * In your own time, at your own pace What else do you get? * Access to free online videos and printable resources Why Teach Yourself? * Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals Lindsey Byrne is the director of a training and consultancy business started in 2003, working with clients on strategic planning, financial evaluation of business plans and investment appraisal with clients ranging from small businesses to global PLCs. Lindsey is a CIMA qualified accountant (ACMA) with an MBA from the University of Warwick, she worked at Marconi plc until 2001 and was part of the team to develop and disseminate their strategy planning process. She also facilitated strategy planning workshops and modelled financial evaluations of strategies and business plans. Since working as a consultant and trainer, she has assisted many companies with business and financial planning and with the evaluation of accounts and business plans of other companies (potential customers, suppliers and agents).