Description
College Counseling for Admissions Professionals is a much-needed manual that guides college admissions professionals in helping students to navigate the college choice process. Today, students seek out the assistance and support of a variety of professionals when considering college including admissions staff, school counselors, pre-college outreach providers, and independent consultants and often the information provided is incomplete or ill-informed. Authors Daun-Barnett and Behrend argue that the most effective retention tool for an institution is to provide prospective students with the best possible information to choose the right institution, and as such college admissions staff also need to be the point of connection between students and the professionals that support them as they plan and prepare for college. This research-based book prepares college admissions professionals to not only be marketers of their institution for students and parents, but also the disseminators of knowledge about the college choice process. College Counseling for Admissions Professionals provides the full set of tools that every college admission professional needs today to ensure students applying to their institutions are making informed choices and will more likely achieve success while in college. Coverage Includes: The shifts in financial aid at the federal, state, and institutional levels and the implications of these trends for students and families ability and willingness to pay for college The various roles of college access professionals and how to best work with them The abundance of college access tools on the internet and those that are most useful for students and families
