Description
Written by a broadcasting industry insider, this book introduces this complex and fascinating area to students, illustrating how an informed understanding of broadcasting structures can enhance the study of specific areas of broadcast output. The guide provides a comprehensive overview of significant events and trends in British broadcasting in recent years and looks forward to the future. In clear and straigtforward language, it explains and sets in context major developments, such as the Broadcasting Act of 1990 and the new Communications Bill; it profiles and explains the role of various broadcasting organizations; and it thoroughly explores key concepts, such as audience classification and scheduling.
